The use of augmented reality in developing city brand experience

Marcin Lewicki , Magdalena Florek , Karolina Janiszewska


Publication typeOriginal work published as abstract
Author Marcin Lewicki (WZ / KHiM)
Marcin Lewicki,,
- Department of Trade and Marketing
, Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
, Karolina Janiszewska (WZ / KHiM)
Karolina Janiszewska,,
- Department of Trade and Marketing
Publication size in sheets0.3
Book Book of Abstracts of the 5thUniversity of the Aegean Tourism Conference & the 13th IMIC Conference: Tourism: Trends, Prospects and Implications for Enterprises and Destinations (IMIC 2017), 2017, Heliotopos Conferences Ltd., ISBN 978-960-6746-16-1, 67 p.
Keywords in Polishrzeczywistość rozszerzona, marka miasta, doświadczenie marki
Keywords in Englishaugmented reality, city brand, brand experience
Languageen angielski
Not used for evaluationyes
Score (nominal)0
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