Logistyka jako instrument kreowania wartości dla klienta w handlu elektronicznym

Arkadiusz Kawa

Abstract

Logistics usually has a service function towards other areas of business mana - gement. It is to provide the right product, in the right quantity, condition, location, at the expected time, cost and to the right customer. Its importance, however, is increasing in e-commerce. Thanks to its processes and tools, the promise of fulfilling the order can be realized. Current information about the availability of goods, the different forms of delivery, the possibility of a flexible change of the place and time of collecting the shipment affect the value for the customer. The issues of customer value in e-commerce in logistic terms have not been recognized well in the literature of the subject. Therefore, the purpose of this article is to identify the logistic factors that affect the value for the customer in e-commerce
Author Arkadiusz Kawa (WZ / KLiT)
Arkadiusz Kawa,,
- Department of Logistics and Transport
Other language title versionsLogistics as an Instrument of Customer Value Creation in E-commerce
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 1733-2486, (B 14 pkt)
Issue year2017
VolXVIII
No4, cz. 2
Pages357-372
Publication size in sheets0.75
Keywords in Englishe-commerce, customer value, logistics
URL http://piz.san.edu.pl/docs/e-XVIII-4-2.pdf
Languagepl polski
Score (nominal)14
ScoreMinisterial score = 14.0, 11-10-2019, ArticleFromJournal
Citation count*2 (2020-09-27)
Additional fields
Tytuł numeruAgile Commerce - technologie przyszłości
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back
Confirmation
Are you sure?