Postmodernizm a współczesne koncepcje marketingu B2C

Marcin Wieczerzycki

Abstract

n/a
Author Marcin Wieczerzycki (WGM / KMM)
Marcin Wieczerzycki,,
- Department of International Marketing
Pages193-201
Publication size in sheets0.5
Book Borusiak Barbara, Pająk Kazimierz (eds.): Nowe wyzwania gospodarcze a problemy zarządcze w przedsiębiorstwie, 2015, CeDeWu, ISBN 978-83-7556-723-6, 269 p.
Keywords in Polishkonsument, postmodernizm, b2c, storytelling, prosument, ekonomia uwagi, marketing
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 16-12-2019, MonographChapterAuthor
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