Implementation of the IMZD Approach (IMZD as the Integrative Maturity Capability Model) in the Performance of a New Product Process

Piotr Bartkowiak , Ireneusz Rutkowski


The publication sets out to propose a new research approach – one that could significantly improve the maturity measurement of product innovation processes in businesses. As detailed here, the concept for measuring the maturity of an innovation and new product marketing process reflects a specific research attitude towards new product development. Importantly, too, the concept sees those approaches as guiding and directing the studies into the matrix- and grid-based methods, which are developed using new analytical tools. What is presented here is an overview of methodologies with their relevant techniques and procedural algorithms (methodology in a pragmatic sense)
Author Piotr Bartkowiak (WZ / KIiN)
Piotr Bartkowiak,,
- Department of Investment and Real Estate
, Ireneusz Rutkowski (WZ / KBRiU)
Ireneusz Rutkowski,,
- Department of Research Markets and Services
Journal seriesJournal of Management and Financial Sciences, ISSN 1899-8968, (B 13 pkt)
Issue year2018
Publication size in sheets0.6
Keywords in Englishmaturity of the process, innovations, product
Languageen angielski
Score (nominal)13
Score sourcejournalList
ScoreMinisterial score = 13.0, 09-04-2020, ArticleFromJournal
Citation count*2 (2020-09-11)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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