Rola społecznej odpowiedzialności w kształtowaniu reputacji na przykładzie pomocy rozwojowej państw Unii Europejskiej

Marcin Leszczyński

Abstract

In the era of globalization reputation has become an important element in shaping the position of countries in the international arena. This term is associated with the concept of a nation public relations, which refers to building relationships and communicating countries at the global level. Instruments used in this area may include development assistance, which is part of a country social responsibility - the term borrowed from the private sector. The article analyzes the relationship between countries reputation and the size of passed their development aid.
Author Marcin Leszczyński (WE / KPEiPR)
Marcin Leszczyński,,
- Department of Economic Journalism and Public Relations
Journal seriesRefleksje. Pismo naukowe studentów i doktorantów WNPiD UAM, ISSN 2081-8270, (B 3 pkt)
Issue year2017
No15
Pages51-66
Publication size in sheets0.75
Keywords in Polishmiędzynarodowe public relations, reputacja państwa, ekonomia informacji, ekonomia rozwoju
DOIDOI:10.14746/r.2017.1.5
URL http://refleksje.edu.pl/wp-content/uploads/2018/01/Marcin-Leszczy%C5%84ski.pdf
Languagepl polski
Score (nominal)3
ScoreMinisterial score = 3.0, 17-10-2019, ArticleFromJournal
Citation count*1 (2020-07-02)
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