Citizen involvement, place branding and mega events – insights from Expo host-cities

Marta Hereźniak , Magdalena Florek

Abstract

n/a
Publication typeOriginal work published as abstract
Author Marta Hereźniak - Uniwersytet Łódzki (UŁ), MNiSW [80]
Marta Hereźniak,,
-
, Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
Pages110-111
Publication size in sheets0.3
Book Melewar TC, Dinnie Keith, Fona Cristina, Dennis Charles (eds.): Abstracts / Full Papers Conference Proceedings Of The Inaugural Conference Of The International Place Branding Association, 2016, Middlesex University London, ISBN 978-1-911371-61-8, 256 p.
Keywords in English citizen involvement, mega events, Expo
URL http://placebranding.org/wp-content/uploads/2017/03/IPBA2016-Conference-Proceedings.pdf
Languageen angielski
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