Scale for testing hedonic-consumerism values – a new measurement instrument in consumers’ behavior analysis and product strategy development
Piotr Tarka , Ireneusz Rutkowski
|Publication size in sheets||1.3|
|Book||Andreani Jean-Claude (eds.): Proceedings of 14th International Marketing Trends Conference 2015, 2015, Marketing Trends Association, ISBN 978-2-9532811-6-3|
|Keywords in English||hedonic-consumerism values, scale, measurement instrument, consumers’ behavior analysis, new product strategies|
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