Scale for testing hedonic-consumerism values – a new measurement instrument in consumers’ behavior analysis and product strategy development

Piotr Tarka , Ireneusz Rutkowski

Abstract

n/a
Author Piotr Tarka (WZ / KBRiU)
Piotr Tarka,,
- Department of Research Markets and Services
, Ireneusz Rutkowski (WZ / KBRiU)
Ireneusz Rutkowski,,
- Department of Research Markets and Services
Pages1-27
Publication size in sheets1.3
Book Andreani Jean-Claude (eds.): Proceedings of 14th International Marketing Trends Conference 2015, 2015, Marketing Trends Association, ISBN 978-2-9532811-6-3
Keywords in Englishhedonic-consumerism values, scale, measurement instrument, consumers’ behavior analysis, new product strategies
Languageen angielski
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