Semantic Contextual Personalization of Virtual Stores

Krzysztof Walczak , Jakub Flotyński , Dominik Strugała

Abstract

Virtual stores and showrooms gain increasing attention in e-commerce, marketing and merchandising to investigate customers’ behavior, preferences and the usefulness of shopping and exhibition spaces. Although virtual stores may be designed using numerous available 3D modeling tools and game engines, efficient methods and tools enabling development and personalization of virtual stores are still lacking. In this paper, we propose a novel approach to the development of personalizable contextual virtual stores that can be generated and configured on-demand, using interfaces based on semantic web technologies. A virtual store model is created as a combination of three elements: an exposition model, a collection of product models, and a virtual store configuration. The first element visually reflects an existing or imaginary 3D store layout. The second element contains 3D models of all products that can be presented in the exposition. The third element is an ontology, which connects the two previous elements using domain-specific knowledge and reasoning. Based on a virtual store model, a personalized virtual store is generated in response to a specific user’s request.
Author Krzysztof Walczak (WIiGE / KTI)
Krzysztof Walczak,,
- Department of Information Technology
, Jakub Flotyński (WIiGE / KTI)
Jakub Flotyński,,
- Department of Information Technology
, Dominik Strugała (WIiGE / KTI)
Dominik Strugała,,
- Department of Information Technology
Pages220-236
Publication size in sheets0.8
Book De Paolis Lucio Tommaso, Bourdot Patrick (eds.): Augmented Reality, Virtual Reality, and Computer Graphics: 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I, Lecture Notes In Computer Science, vol. 11613, 2019, Springer, ISBN 978-3-030-25964-8, [978-3-030-25965-5], 411 p., DOI:10.1007/978-3-030-25965-5
Keywords in PolishRzeczywistość wirtualna, sklepy, salony wystawowe, wciągająca wizualizacja, interfejsy użytkownika, e-commerce, marketing, merchandising
Keywords in EnglishVirtual reality, Stores, Showrooms, Immersive visualization, User interfaces, E-commerce, Marketing, Merchandising
DOIDOI:10.1007/978-3-030-25965-5_17
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 22-04-2020, ChapterFromConference
Citation count*1 (2020-06-29)
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