Multidimensional measurement model of the companies methodological knowledge resources in marketing research

Piotr Tarka

Abstract

n/a
Author Piotr Tarka (WZ / KBRiU)
Piotr Tarka,,
- Department of Research Markets and Services
Pages125-140
Publication size in sheets0.75
Book Gajek Maksymilian, Hachkevych Oleksandr, Stanik-Besler Anida, Wołczański Tomasz (eds.): Manufacturing processes : actual problems. Vol.1: Basic science applications in manufacturing processes, Studia i Monografie / Uniwersytet Opolski, no. 453, 2016, Politechnika Opolska Oficyna Wydawnicza, ISBN 978-83-65235-66-4, 187 p.
Keywords in Englishmethodological knowledge resources, marketing research, test of knowlegde, factor analysis, measurement
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 30-12-2019, MonographChapterAuthor
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