Znaczenie dystansu psychicznego w rozwoju relacji biznesowych na rynku zagranicznym

Aleksandra Hauke-Lopes

Abstract

During the internationalization companies enter markets characterized with different level of psychic distance. The perception of distance by managers influences the development of the relationship between partners operating in the business network. The aim of the article is to analyze impact of psychic distance in the development of a foreign business relationship. The analysis is realized on the basis of the case of the company’s entry into the Saudi Arabian market. Conclusions indicate managerial actions reducing the level of psychic distance in the business network in the internationalization process.
Author Aleksandra Hauke-Lopes (WGM / KMM)
Aleksandra Hauke-Lopes,,
- Department of International Marketing
Other language title versionsThe Impact of Psychic Distance in the Development of a Foreign Business Relationships
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 1733-2486, (B 14 pkt)
Issue year2018
VolXIX
No2, cz. 1
Pages209-217
Publication size in sheets0.5
Keywords in Polishdystans psychiczny, relacje, sieć biznesowa, internacjonalizacja, case study
Keywords in Englishpsychic distance, relationships, business network, internationalization, case study
URL http://piz.san.edu.pl/docs/e-XIX-2-1.pdf
Languagepl polski
Score (nominal)14
Score sourcejournalList
ScoreMinisterial score = 14.0, 27-03-2020, ArticleFromJournal
Citation count*
Additional fields
Tytuł numeruUwarunkowania internacjonalizacji przedsiębiorstw w dobie gospodarki przedsiębiorczej
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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