The significance of architectural attractiveness in creating property value - a case study of Poznań

Kinga Pawlicka

Abstract

The aim of this article is to present the relationship between architectural attractiveness and property value. As a valuable asset of a city attractive architecture gives value added to an area, yielding economic and marketing benefits. Attractive buildings become factors determining investment attractiveness by building up the image, brand, and market position of the property. Analysis of the empirical material allowed the formulation of two valid conclusions. Firstly, architectural attractiveness has a marginal influence on the property value. Second, this feature has a competitive advantage when comparing several properties with similar attributes.
Author Kinga Pawlicka (WGM / KLM)
Kinga Pawlicka,,
- Department of International Logistics
Journal seriesPoznan University of Economics Review, [Economics and Business Review, Poznań University of Economics Review (Economics and Business Review)], ISSN 2392-1641, e-ISSN 2450-0097, [1643-5877], (B 15 pkt)
Issue year2014
Vol14
No2
Pages118-137
Publication size in sheets0.95
Keywords in Englisharchitecture, value added, property value
URL http://www.ebr.edu.pl/pub/2014_2_118.pdf
Languageen angielski
File
Pawlicka_2014_2_118.pdf 304.9 KB
Score (nominal)15
ScoreMinisterial score = 7.0, 10-11-2019, ArticleFromJournal
Ministerial score (2013-2016) = 15.0, 10-11-2019, ArticleFromJournal
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