Zasobowa teoria przedsiębiorstwa i koncepcja logiki usługowej w świetle podejścia relacyjnego w zarządzaniu

Bartosz Deszczyński

Abstract

Resource-Based View (RBV) has a leading position in the strategic management research. However, it is by far not a complete theory. One of its constraints is the fact that it concentrates on preliminary conditions for achieving a competitive advantage and protecting it, but it fails to articulate how to formulate and implement a workable strategy. Service-Dominant Logic (SDL) has a leading position in the services marketing literature. Additionally, it also faces problems in transferring theory into the managerial practice. The purpose of this paper is a conceptual identification of how both concepts can reinforce each other through the mediation of Relationship Management (RM). The paper emphasises the need to study RBV and SDL through the lenses of RM in search for a possible mid-range theory of a firm with focus on managerial planning and actions.
Author Bartosz Deszczyński (WGM / KMM)
Bartosz Deszczyński,,
- Department of International Marketing
Other language title versionsResource-based View and Service-dominant Logic in Relationship Management Approach
Journal seriesPrzegląd Organizacji, ISSN 0137-7221, e-ISSN 2545-2622, (N/A 20 pkt)
Issue year2019
No1
Pages19-26
Publication size in sheets0.5
Keywords in PolishPrzewaga konkurencyjna, Podejście zasobowe w zarządzaniu, Podejście oparte na zasobach, Logika usługowa, Przegląd literatury, Model przedsiębiorstwa
Keywords in EnglishResource-Based View (RBV), Service-Dominant Logic (SDL), relationship management
DOIDOI:10.33141/po.2019.01.03
URL https://przegladorganizacji.pl/wydanie/2019/1
Languagepl polski
Score (nominal)20
Score sourcejournalList
ScoreMinisterial score = 20.0, 15-04-2020, ArticleFromJournal
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