Wymiary kreatywności w obszarze marketingu

Ewa Jerzyk

Abstract

n/a
Author Ewa Jerzyk (WZ / KSM)
Ewa Jerzyk,,
- Department of Marketing Strategies
Other language title versionsDimensions of creativity in marketing
Pages15-24
Publication size in sheets0.5
Book Bieńkowska Jolanta (eds.): Kreatywność w praktyce biznesowej, 2016, Wydawnictwo Uniwersytetu Łódzkiego, ISBN 978-83-8088-614-8, 164 p.
Keywords in Polishkreatywność, marketing, zarządzanie, proces kreatywności
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 20-12-2019, MonographChapterAuthor
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