Wymiary kreatywności w obszarze marketingu
Ewa Jerzyk
Abstract
n/a| Author | |
| Other language title versions | Dimensions of creativity in marketing |
| Pages | 15-24 |
| Publication size in sheets | 0.5 |
| Book | Bieńkowska Jolanta (eds.): Kreatywność w praktyce biznesowej, 2016, Wydawnictwo Uniwersytetu Łódzkiego, ISBN 978-83-8088-614-8, 164 p. |
| Keywords in Polish | kreatywność, marketing, zarządzanie, proces kreatywności |
| Language | pl polski |
| Score (nominal) | 5 |
| Score | = 5.0, 20-12-2019, MonographChapterAuthor |
| Citation count* |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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