Zarządzanie procesem wprowadzania nowego produktu na rynek

Dobrosława Mruk-Tomczak

Abstract

n/a
Author Dobrosława Mruk-Tomczak (WT / KMP)
Dobrosława Mruk-Tomczak,,
- Department of Product Marketing
Pages111-144
Publication size in sheets1.65
Book Matuszak-Flejszman Alina (eds.): Zarządzanie procesami i produktami w organizacji. Wybrane zagadnienia, 2020, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-8211-015-9, [978-83-8211-014-2 ], 228 p.
Keywords in Polishnowy produkt, kreatywność, proces projektowania i wprowadzania nowego produktu, Design Thinking
Keywords in Englishnew product, creativity, the process of designing and launching a new product into the market, Design Thinking
Languagepl polski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 08-07-2020, MonographChapterAuthor
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