The Mechanisms for the Emergence and Evolution of Retail Formats

Barbara Borusiak


Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
Publication size in sheets0.9
Book Musso Fabio, Druica Elena (eds.): Handbook of Research on Retailer-Consumer Relationship Development, Premier Reference Source Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, 2014, IGI Global, ISBN 978-1-4666-6074-8, [9781466660755, 9781466660779], 591 p.
Keywords in English retail format, adaptation theory, conflict thory, retail accordion theory, retail format life cycle theory, wheel of retailing theory
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 23-12-2019, MonographChapterAuthor
Citation count*7 (2021-07-23)
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