Neuronauka poznawcza a zachowania konsumentów

Lilianna Nowak , Barbara Wąsikowska , Agata Wawrzyniak

Abstract

n/a
Author Lilianna Nowak (WZ / KSM)
Lilianna Nowak,,
- Department of Marketing Strategies
, Barbara Wąsikowska - Szczecin University (USz)
Barbara Wąsikowska,,
-
, Agata Wawrzyniak - University of Szczecin
Agata Wawrzyniak,,
-
Pages233-265
Publication size in sheets1.65
Book Polowczyk Jan, Witczak Hubert, Błaszak Maciej (eds.): Podejście ewolucyjne w naukach społecznych, 2018, CeDeWu, ISBN 978-83-8102-146-3, 296 p.
Keywords in PolishNeuronauka poznawcza, konsumenci, fMRI, Eye Tracking
Keywords in EnglishNeuroscience, Consumer, fMRI, Eye Tracking
Languagepl polski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 23-04-2020, MonographChapterAuthor
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