Diffusion of Knowledge about Sustainable Supply Chain

Anna Maryniak , Magdalena Stefańska

Abstract

The topic of this paper is knowledge diffusion about Corporate Social Responsibility (CSR) and Sustainable Supply Chain (SSC). The purpose of this article is to explain the need for diffusion of knowledge in the supply chain in the area of socially responsible activities as well as identification the barriers connected with this process. This paper focuses on the chosen aspects of SSC - the quality and safety of products resulting from manufacturer certification and the importance of natural environment and informing about SSC. The considerations are illustrated by specific projects undertaken under the SSC and primary research conducted on the purpose sample of companies among Polish market actors using a structured questionnaire. The undertaken research proved that there was a different level of knowledge on SSC as part of CSR in different chain elements. The research revealed that the diffusion of knowledge SSC in the first place relates to environmental aspects. Another important finding from the research is a barrier to the diffusion of knowledge consisting of too poor communication between the supply chain and the lack of mutual transfer of knowledge and experience in the implementation of CSR activities. In addition, participants in the supply chain does not notice the pressure of the implementation of the standards of good practice, which can be interpreted as part of socially responsible attitude. Information about the possession of certain certificates proving the standards for the manufacturer communicate his image and are an important source of his individual competitive advantage as well as the whole supply chain. What’s more, manufacturers who meet international standards in SSC or CSR can be moved to the cooperation with international retail chains which expect from their suppliers fulfilling high standards. This let them expand cooperation and open new geographic markets. Finally it can be concluded that the increase of SSC knowledge diffusion will contribute to the increased business activity in the field of CSR within the supply chain and will cause the improvement of the company image as well as getting a stronger competitive advantage.
Author Anna Maryniak (WZ / KLiT)
Anna Maryniak,,
- Department of Logistics and Transport
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Journal seriesInternational Journal of Arts and Sciences, ISSN 1944-6934, (0 pkt)
Issue year2015
Pages173-184
Publication size in sheets0.55
Keywords in English Corporate Social Responsibility (CSR), Knowledge diffusion, Sustainable Supply Chain (SSC)
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 0.0, 30-12-2019, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 30-12-2019, ArticleFromJournal
Citation count*7 (2020-06-23)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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