The importance and application examples of direct packaging units in Polish meat industry
Anna Zielińska-Chmielewska , Paulina Malinowska
AbstractThe purpose of this paper is to define the role, importance and functions of direct packaging units used by Polish meat industry. The national and international sources of knowledge were reviewed and technological characteristics of direct packaging units for meat and meat processed products were made. The article also presents advantages and disadvantages of the showcased packaging units. The analysis revealed a great variety, high quality and technological sophistication of applied packaging materials, as well as the visual value and ease of storage of packed meat and its products, all of which are attributes important to individual customers. The analysis demonstrates that in Polish meat industry artificial direct skins are commonly used in packaging meat and meat processed product. This is a result of the characteristics and specific properties of this skin group; they are available in a wide gamut of colours, labels and tags informing about its content and use. This packaging style and type can highlight meat and meat product offerings to reinforce the brand profile and improve recurrent purchase rates.
|Journal series||Intercathedra, ISSN 1640-3622, (B 10 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||direct packaging units, natural and artificial packages, packaging material, packaging techniques, meat processing sector, Poland|
|Score|| = 10.0, 08-01-2020, ArticleFromJournal|
= 10.0, 08-01-2020, ArticleFromJournal
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