The Nature of Business Model Innovation
AbstractToday, in the face of fierce and aggressive rivalry, it is necessary to stand out from one’s competitors. One tool which can enable a company to achieve a favourable market position is innovation. Because it is quite common for firms to undertake efforts to create innovations, there is a need for even more special activities. It seems that adopting innovation at the level of the business model is a method which guarantees success. Therefore, the aim of the paper is to assess the nature of business model innovation. This has been achieved by means of literature review. There are several practical implications of the paper. It provides a useful tool for companies which can help them analyse their market behaviour in order to become more competitive. Moreover, it emphasises the great importance of business model innovation for the stable development of economy and society.
|Publication size in sheets||0.5|
|Book||Borusiak Barbara, Lewicki Marcin (eds.): Innovation Management. Research Aspects, 2016, Bogucki Wydawnictwo Naukowe Naukowe, ISBN 978-83-7986-104-0, [978-83-7986-107-1], 138 p.|
|Keywords in English||innovation, business model, value creation|
|Score||= 5.0, 20-12-2019, MonographChapterAuthor|
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