The Nature of Business Model Innovation

Adam Dymitrowski

Abstract

Today, in the face of fierce and aggressive rivalry, it is necessary to stand out from one’s competitors. One tool which can enable a company to achieve a favourable market position is innovation. Because it is quite common for firms to undertake efforts to create innovations, there is a need for even more special activities. It seems that adopting innovation at the level of the business model is a method which guarantees success. Therefore, the aim of the paper is to assess the nature of business model innovation. This has been achieved by means of literature review. There are several practical implications of the paper. It provides a useful tool for companies which can help them analyse their market behaviour in order to become more competitive. Moreover, it emphasises the great importance of business model innovation for the stable development of economy and society.
Author Adam Dymitrowski (WGM / KMM)
Adam Dymitrowski,,
- Department of International Marketing
Pages19-28
Publication size in sheets0.5
Book Borusiak Barbara, Lewicki Marcin (eds.): Innovation Management. Research Aspects, 2016, Bogucki Wydawnictwo Naukowe Naukowe, ISBN 978-83-7986-104-0, [978-83-7986-107-1], 138 p.
Keywords in Englishinnovation, business model, value creation
URL http://innovationmanagement.ue.poznan.pl/wp-content/uploads/2016/07/Innovation_Management_Research_Aspects.pdf
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 20-12-2019, MonographChapterAuthor
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