Generations on New Technologies in Retail Banking in the Context of Knowledge Economy

Małgorzata Kieżel , Magdalena Stefańska

Abstract

Together with development of innovative technology, retail banks increasingly and more frequently apply it to create and provide customers value. Such trends are justified in the article, considering the development of information society as well as progressing diversity in customers' preferences. The differences are increasingly stronger, especially if consumers' age representing different generations. The purpose of the article is to identify and evaluate the scope of use of retail banking products based on innovative technologies by customers in total, and while taking into account belonging to three various generations. According to the results of the research, security, lower price and growth of the comfort of use are the key factors to encourage the customers to use innovative solutions in banking. The most important barriers in that area are the costs that occur together with products based on advanced technologies and perceived risk of using unknown earlier services. However, acceptance of technologically advanced products by a wide range of customers depends on generation.
Author Małgorzata Kieżel - Uniwersytet Ekonomiczny w Katowicach
Małgorzata Kieżel,,
-
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Journal seriesInternational Journal of E-Services and Mobile Applications, ISSN 1941-627X, e-ISSN 1941-6288, (N/A 20 pkt)
Issue year2019
Vol11
No3
Pages1-15
Publication size in sheets0.7
Keywords in Polishspołeczeństwo informacyjne, pokolenie millenialsów, pokolenie X, pokolenie baby boomers, innowacje w sektorze bankowym
Keywords in EnglishInformation Society, Millennials, Generation X, Baby Boomers, Banking Innovations
DOIDOI:10.4018/IJESMA.2019070102
URL https://www.igi-global.com/article/generations-on-new-technologies-in-retail-banking-in-the-context-of-knowledge-economy/228961
Languageen angielski
Score (nominal)20
Score sourcejournalList
ScoreMinisterial score = 20.0, 08-04-2020, ArticleFromJournal
Citation count*2 (2020-10-15)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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