Monitoring of Web Content as a SaaS Service that Effectively Corresponds to the Current Needs of the Market

Anna Roth

Abstract

This article is devoted to an Internet content monitoring service, which belongs to solutions called Software as a Service. The big data created via social media are constantly being monitored and analysed. The aim is to provide businesses with selected information on ongoing discussions concerning product and company topics. Moreover, the analysis includes the effectiveness of marketing activities, which translates into measurable results for companies. Based on a review of the literature, the legitimacy and benefits for the use of online content monitoring have been presented.
Author Anna Roth (UEP)
Anna Roth,,
- Poznań University of Economics and Business
Pages83-91
Publication size in sheets0.5
Book Borusiak Barbara, Lewicki Marcin (eds.): Innovation Management. Research Aspects, 2016, Bogucki Wydawnictwo Naukowe Naukowe, ISBN 978-83-7986-104-0, [978-83-7986-107-1], 138 p.
Keywords in Englishmonitoring online content, saas, social media monitoring, software as a service
URL http://innovationmanagement.ue.poznan.pl/wp-content/uploads/2016/07/Innovation_Management_Research_Aspects.pdf
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 06-12-2019, MonographChapterAuthor
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