The integrated relationship management framework

Bartosz Deszczyński

Abstract

This article presents discussion on conventional RM theory merging it with the other complementary concepts: resource based view (RBV), human resources management (HRM), knowledge management (KM), customer relationship management (CRM), corporate social responsibility (CSR). Its main aim is to discuss the integrated relationship management framework — a step towards a RM grand theory.
Author Bartosz Deszczyński (WGM / KMM)
Bartosz Deszczyński,,
- Department of International Marketing
Journal seriesEkonomia i Prawo, ISSN 1898-2255, (B 12 pkt)
Issue year2018
Vol17
No1
Pages17-31
Publication size in sheets0.7
Conference9th International Conference on Applied Economics Contemporary Issues in Economy, 22-06-2017 - 23-06-2017, Toruń, Polska
Keywords in Englishcustomer relationship management (CRM), relationship assets, relationship capital, relationship management, resource based view (RBV)
DOIDOI:10.12775/EiP.2018.002
URL http://apcz.umk.pl/czasopisma/index.php/EiP/article/view/EiP.2018.002/14525
Languageen angielski
Score (nominal)12
Score sourcejournalList
ScoreMinisterial score = 12.0, 27-03-2020, ArticleFromJournal
Publication indicators WoS Citations = 0
Citation count*5 (2020-09-12)
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