Rola marketingu w zarządzaniu społecznymi podmiotami lokalnymi

Agnieszka Chomiuk

Abstract

n/a
Author Agnieszka Chomiuk (UEP)
Agnieszka Chomiuk,,
- Poznań University of Economics and Business
Pages119-135
Publication size in sheets0.8
Book Chomiuk Agnieszka (eds.): Animacja społeczna - praca nad zmianą, 2016, Obszar Metropolitalny Gdańsk-Gdynia-Sopot, ISBN 978-83-65496-00-3, 181 p.
Keywords in Polish marketing, marketing społeczny, CRM, klient prospołeczny, marketing w organizacjach społecznych
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 26-07-2018, BookChapterNotSeriesNotMainLanguages
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