Application of neuromarketing in communication with the customer

Barbara Borusiak , Bartłomiej Pierański , D. Brohm , N. Domurath

Abstract

n/a
Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
, Bartłomiej Pierański (WZ / KHiM)
Bartłomiej Pierański,,
- Department of Trade and Marketing
, D. Brohm
D. Brohm,,
-
, N. Domurath
N. Domurath,,
-
Pages103-118
Publication size in sheets0.75
Book Horská Elena, Berčík Jakub (eds.): Neuromarketing in food retailing, 2017, Wageningen Academic Publishers, ISBN 978-90-8686-300-6, [978-90-8686-843-8], 170 p., DOI:10.3920/978-90-8686-843-8
Keywords in Englishneuromarketing, retailing, communication
DOIDOI:10.3920/978-90-8686-843-8_5
URL https://www.wageningenacademic.com/doi/pdf/10.3920/978-90-8686-843-8_5#d1515e31
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 26-03-2020, MonographChapterAuthor
Publication indicators WoS Citations = 1
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