Innovative brands and experiences

Magdalena Florek

Abstract

n/a
Author Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
Pages55-63
Publication size in sheets0.5
Book Romanowski Robert, Pierański Bartłomiej (eds.): Innovation Management: Educational Aspects, 2016, Bogucki Wydawnictwo Naukowe, ISBN 978-83-7986-106-4, 115 p.
Keywords in English brand experience, innovative brands
Languageen angielski
Score (nominal)0
ScoreMinisterial score = 0.0, 17-12-2019, MonographChapterAuthor - za mała objętość monografii w arkuszach wydawniczych: 5.75
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