Shared value as the determinant of tightening of cooperation between suppliers and retail chains as based on social values - the case of CSR implementation by global retailers

Katarzyna Bilińska-Reformat , Magdalena Stefańska


Author Katarzyna Bilińska-Reformat - Uniwersytet Ekonomiczny w Katowicach
Katarzyna Bilińska-Reformat,,
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Publication size in sheets0.5
Book Andreani Jean-Claude, Collesei Umberto (eds.): Proceedings of 13th International Marketing Trends Conference 2014, 2014, ESCP-AEP European School of Management, ISBN 978-2-9532811-7-0
Keywords in English cooperation strategies, retail chains, CSR concept
Languageen angielski
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