Shared value as the determinant of tightening of cooperation between suppliers and retail chains as based on social values - the case of CSR implementation by global retailers

Katarzyna Bilińska-Reformat , Magdalena Stefańska

Abstract

n/a
Author Katarzyna Bilińska-Reformat - Uniwersytet Ekonomiczny w Katowicach
Katarzyna Bilińska-Reformat,,
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, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Pages1-10
Publication size in sheets0.5
Book Andreani Jean-Claude, Collesei Umberto (eds.): Proceedings of 13th International Marketing Trends Conference 2014, 2014, ESCP-AEP European School of Management, ISBN 978-2-9532811-7-0
Keywords in English cooperation strategies, retail chains, CSR concept
Languageen angielski
Score (nominal)0
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