Innovative Positioning as a Marketing Tool of Retailers on the Food Market

Grażyna Śmigielska , Magdalena Stefańska

Abstract

The aim of the paper is to develop the theory of retail business positioning as a part of marketing innovation-based strategy. It is proposed that innovative retail formats and business models should be included in it.
Author Grażyna Śmigielska - Uniwersytet Ekonomiczny w Krakowie
Grażyna Śmigielska,,
-
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Journal seriesEntrepreneurial Business and Economics Review, ISSN 2353-883X, e-ISSN 2353-8821, (B 12 pkt)
Issue year2017
Vol5
No1
Pages77-90
Publication size in sheets0.65
Keywords in Englishretail marketing, positioning, marketing innovations, entrepreneurship, food market
DOIDOI:10.15678/EBER.2017.050105
URL https://eber.uek.krakow.pl/index.php/eber/article/download/170/pdf
Languageen angielski
Score (nominal)12
Score sourcejournalList
ScoreMinisterial score = 12.0, 13-04-2020, ArticleFromJournal
Publication indicators WoS Citations = 1
Citation count*8 (2020-09-20)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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