Innovative Positioning as a Marketing Tool of Retailers on the Food Market
Grażyna Śmigielska , Magdalena Stefańska
AbstractThe aim of the paper is to develop the theory of retail business positioning as a part of marketing innovation-based strategy. It is proposed that innovative retail formats and business models should be included in it.
|Journal series||Entrepreneurial Business and Economics Review, ISSN 2353-883X, e-ISSN 2353-8821, (B 12 pkt)|
|Publication size in sheets||0.65|
|Keywords in English||retail marketing, positioning, marketing innovations, entrepreneurship, food market|
|Score||= 12.0, 13-04-2020, ArticleFromJournal|
|Publication indicators||= 1|
|Citation count*||8 (2020-09-20)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.