Consumer attitudes towards health-related food products on the Polish market

Tomasz Olejniczak , Bogdan Sojkin , Maria Małecka , Maria Sielicka


The recognition and specification of the determinants of consumer behavior in the process of product selection and acceptance are among the basic areas of interest in the customer studies. Nowadays, consumers pay more and more attention to nutrition as a factor influencing health. The aim of the study was to investigate the Polish consumers’ attitudes towards new food products focusing mostly on health-related modifications characteristic of functional food. The consumers’ potential interest, level of recognition and willingness to buy products related to health belonging to different categories was measured. Finally, the socio-demographic profile of functional food consumers was assumed. In order to gather the data, a method of direct personal interview with the use of an interview questionnaire was applied (n=1905). The undertaken research showed that Polish consumers are open to the innovations on food market. Moreover, health-promotion was a significant trend in the behaviour of respondents which could be justified by health-related perception of product innovation on the food market and health-oriented requirements for new food products. The study revealed diversified interest, level of recognition and purchasing power of different functional foods categories.
Author Tomasz Olejniczak (WT / KMP)
Tomasz Olejniczak,,
- Department of Product Marketing
, Bogdan Sojkin (WT / KMP)
Bogdan Sojkin,,
- Department of Product Marketing
, Maria Małecka (WT / KTAS)
Maria Małecka,,
- Department of Food Commodity Science
, Maria Sielicka (WT / KTAS)
Maria Sielicka,,
- Department of Food Commodity Science
Publication size in sheets0.6
Book Matuszak-Flejszman Alina, Joachimiak-Lechman Katarzyna (eds.): Current Trends in Commodity Science : Selected Aspects of Organization, Product and Process Management, 2017, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-948206-2-6, 169 p.
Keywords in Polishpostawy konsumentów, żywność prozdrowotna, nowy produkt żywnościowy
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 08-04-2020, MonographChapterAuthor
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