Place brand positioning: perspectives from value co-creation and strategic narrative

Roberto Bruni , Magdalena Florek

Abstract

n/a
Author Roberto Bruni
Roberto Bruni,,
-
, Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
Pages1-6
Publication size in sheets0.5
Book Marketing 4.0: le sfide della multicanalità : Proceedings : XVI SIM Conference, , 2019, Societa Italiana Marketing, ISBN 978-88-943918-3-1
Keywords in Polishbranding miejsc, pozycjonowanie marki, współkreowanie wartości, narracja strategiczna
Keywords in Englishplace branding, brand positioning, value co-creation, strategic narrative
Languageen angielski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 18-02-2020, ChapterFromConference
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