Eye-tracking in Marketing Research

Sylwester Białowąs , Adrianna Szyszka

Abstract

n/a
Author Sylwester Białowąs (WZ / KBRiU)
Sylwester Białowąs,,
- Department of Research Markets and Services
, Adrianna Szyszka (WZ / KBRiU)
Adrianna Szyszka,,
- Department of Research Markets and Services
Pages91-104
Publication size in sheets0.95
Book Romanowski Robert (eds.): Managing Economic Innovations – Methods and Instruments, 2019, Bogucki Wydawnictwo Naukowe, ISBN 978-83-7986-277-1, 104 p., DOI:10.12657/9788379862771
Keywords in Polisheye-tracking, ruchy gałek ocznych, badania marketingowe, metody psychofizjologiczne, zachowania konsumentów
Keywords in Englisheye-tracking, eye movements, marketing research, psychophysiological methods, consumer behaviour
DOIDOI:10.12657/9788379862771-6
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 27-04-2020, MonographChapterAuthor
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