Profiling User Colour Preferences with BFI-44 Personality Traits
Magdalena Wieloch , Katarzyna Kabzińska , Dominik Filipiak , Agata Filipowska
AbstractNowadays, a lot of attention is paid to personalisation of services and content presented to a user. Personalisation is based on profiles of a users built on top of diverse data: logs, texts, pictures, etc. The goal of the paper is to analyse a connection between a type of user’s personality and his colour preferences, to enable for personalisation. To reach this goal, correlations between outcomes of BFI-44 Personality Traits and colour preferences inspired by Plutchik’s Wheel of Emotions for individual users were analysed. 144 respondents had been surveyed with a questionnaire to enable the analysis. The results were analysed using linear models for different personality traits. Outcomes, together with their quality assessment, are presented in the paper.
|Publication size in sheets||0.65|
|Book||Abramowicz Witold, Paschke Adrian (eds.): BIS 2018 International Workshops, Berlin, Germany, July 18–20, 2018, Revised Papers, Lecture Notes in Business Information Processing, vol. 339, 2019, Springer, ISBN 978-3-030-04848-8, [978-3-030-04849-5], 708 p., DOI:10.1007/978-3-030-04849-5|
|Keywords in Polish||profilowanie, sieci społecznościowe, profil użytkownika, rozpoznawanie aktywności|
|Keywords in English||User profiling, Online social networks, User profile, Activity recognition and understanding|
|Score||= 70.0, 26-11-2020, ChapterFromConference|
|Uwagi||First Online: 03 January 2019|
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