Profiling User Colour Preferences with BFI-44 Personality Traits

Magdalena Wieloch , Katarzyna Kabzińska , Dominik Filipiak , Agata Filipowska


Nowadays, a lot of attention is paid to personalisation of services and content presented to a user. Personalisation is based on profiles of a users built on top of diverse data: logs, texts, pictures, etc. The goal of the paper is to analyse a connection between a type of user’s personality and his colour preferences, to enable for personalisation. To reach this goal, correlations between outcomes of BFI-44 Personality Traits and colour preferences inspired by Plutchik’s Wheel of Emotions for individual users were analysed. 144 respondents had been surveyed with a questionnaire to enable the analysis. The results were analysed using linear models for different personality traits. Outcomes, together with their quality assessment, are presented in the paper.
Author Magdalena Wieloch
Magdalena Wieloch,,
, Katarzyna Kabzińska
Katarzyna Kabzińska,,
, Dominik Filipiak (UEP)
Dominik Filipiak,,
- Poznań University of Economics and Business
, Agata Filipowska (WIiGE / KIE)
Agata Filipowska,,
- Department of Information Systems
Publication size in sheets0.65
Book Abramowicz Witold, Paschke Adrian (eds.): BIS 2018 International Workshops, Berlin, Germany, July 18–20, 2018, Revised Papers, Lecture Notes in Business Information Processing, vol. 339, 2019, Springer, ISBN 978-3-030-04848-8, [978-3-030-04849-5], 708 p., DOI:10.1007/978-3-030-04849-5
Keywords in Polishprofilowanie, sieci społecznościowe, profil użytkownika, rozpoznawanie aktywności
Keywords in EnglishUser profiling, Online social networks, User profile, Activity recognition and understanding
Languageen angielski
Score (nominal)70
Score sourceconferenceList
ScoreMinisterial score = 70.0, 26-11-2020, ChapterFromConference
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UwagiFirst Online: 03 January 2019
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