Changes in students’ choice determinants in Poland: a comparative study of tertiary business education between 2008 and 2013

Bogdan Sojkin , Paweł Bartkowiak , Agnieszka Skuza


For the last 20 years Polish education faced turbulent changes, first experiencing a rapid increase in the number of students and the dynamic growth of educational institutions, and then facing the reverse trend of decreasing number of students and universities being closed down or facing serious financial problems. Furthermore, forecasts for the next 10 years predict that most of the non-public universities in Poland will experience serious problems to survive in the market. Facing new challenges, universities changed the way they think about their students and the customer-oriented approach became the dominant management imperative for most of them. Ability to understand the reasons behind students tertiary education decisions emerged as a key issue in increasing enrollments. Predicting students choice determinants may be however more difficult than expected as those choices are dynamic and might change over time. While the literature on the university choice factors is growing, still little is evidenced with regard to the dynamism of the tertiary education decision making process and this article is aimed to contribute to filling this gap. We identified that both aspects of students decision making process—pursuing tertiary education and the choice of the particular university—are a subject of change over time and might be conditioned on economic, social and demographic changes of the given market.
Author Bogdan Sojkin (WT / KMP)
Bogdan Sojkin,,
- Department of Product Marketing
, Paweł Bartkowiak (WZ / KZS)
Paweł Bartkowiak,,
- Department of Strategic Management
, Agnieszka Skuza (WT / KMP)
Agnieszka Skuza,,
- Department of Product Marketing
Journal seriesHigher Education, ISSN 0018-1560, (A 35 pkt)
Issue year2015
Publication size in sheets0.75
Keywords in Englisheducational choices, higher education, gender differences
ASJC Classification3304 Education
Languageen angielski
Score (nominal)35
Score sourcejournalList
ScoreMinisterial score = 30.0, 07-01-2020, ArticleFromJournal
Ministerial score (2013-2016) = 35.0, 07-01-2020, ArticleFromJournal
Publication indicators WoS Citations = 8; Scopus SNIP (Source Normalised Impact per Paper): 2015 = 2.159; WoS Impact Factor: 2015 = 1.207 (2) - 2015=1.731 (5)
Citation count*24 (2020-09-20)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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