Ocena znaczenia wybranych interesariuszy w procesie współkreowania wartości dla klienta z perspektywy przedsiębiorstwa

Paweł Bartkowiak

Abstract

The aim of the article is the presentation of value-co-creation process and the evaluation of selected stakeholders’ importance in this process from a company’s perspective. In the first part of the article the value-co-creation concept is presented. In the second part of the article the results of empirical research conducted in Polish companies with employee number above 49 are presented. The results presentation is limited to the role of selected stakeholders in value-co-creation process. To identify the main areas of value-co-creation process from a company’s perspective the exploratory factor analysis (EFA) was used. On the other hand, to evaluate the importance of selected stakeholders’ role in this process, test t for independent groups was used.
Author Paweł Bartkowiak (WZ / KZS)
Paweł Bartkowiak,,
- Department of Strategic Management
Other language title versionsEvaluation of Selected Stakeholders’ Importance in Value Co-creation Process from a Company’s Perspective
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 1733-2486, (B 14 pkt)
Issue year2018
VolXIX
No6, cz. 2
Pages47-61
Publication size in sheets0.7
Keywords in Polishprzedsiębiorstwo, klient, współkreowanie wartości dla klienta, relacje B2B, relacje B2C
Keywords in English company, customer, value-co-creation, B 2 B relations, B 2 C relations
URL http://piz.san.edu.pl/docs/e-XIX-6-2.pdf
Languagepl polski
Score (nominal)14
Score sourcejournalList
ScoreMinisterial score = 14.0, 11-03-2020, ArticleFromJournal
Citation count*
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Tytuł numeruKonkurencyjność współczesnych przedsiębiorstw - modele, koncepcje i uwarunkowania
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