E-shop offer as a tool creating value for the customer

Marcin Lewicki

Abstract

E-commerce, due to changes in new technologies and e-customer behavior is one of the most rapidly changing fields of science, therefore at the same time it is one of the most interesting ones. Value for customer is concept long present in the literature; nevertheless, a research gap has been identified when it comes to creating value for customer in e-commerce. There are a lot of different tools that can be used by companies in order to provide value for customer and one of the most direct and important one is company offer. The main purpose of this article is to present e-shop offer as tool creating value for customer. Moreover, elements of e-shop offer are presented and evaluated based on own research of the author. Finally I discuss trends in e-shop offer in general.
Author Marcin Lewicki (WZ / KHiM)
Marcin Lewicki,,
- Department of Trade and Marketing
Pages221-230
Publication size in sheets0.5
Book Bilgin Mehmet Huseyin, Danis Hakan, Demir Ender, Can Ugur (eds.): Business Challenges in the Changing Economic Landscape - Vol. 2, Eurasian Studies in Business and Economics, vol. 2/2, 2016, Springer International Publishing, ISBN 978-3-319-22592-0, [978-3-319-22593-7], 478 p., DOI:10.1007/978-3-319-22593-7
Keywords in Englishbioeconomy
DOIDOI:10.1007/978-3-319-22593-7_15
Languageen angielski
Score (nominal)15
ScoreMinisterial score = 0.0, 31-12-2019, BookChapterSeriesAndMatConfByIndicator
Ministerial score (2013-2016) = 0.0, 31-12-2019, BookChapterSeriesAndMatConfByIndicator
Publication indicators WoS Citations = 1
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