Społeczna odpowiedzialność biznesu a marketing społecznie zaangażowany

Aleksandra Kaniewska-Sęba , Magdalena Stefańska

Abstract

n/a
Author Aleksandra Kaniewska-Sęba
Aleksandra Kaniewska-Sęba,,
-
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Pages113-131
Publication size in sheets0.9
Book Pawełczyk Piotr (eds.): Kampanie społeczne jako forma socjotechniki, 2015, Oficyna a Wolters Kluwer business, ISBN 978-83-264-8271-7, 171 p.
Keywords in EnglishCSR, CRM-cause related marketing
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 10-12-2019, MonographChapterAuthor
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