The concepts of strategy and business models in firm internationalization research: Towards a research agenda

Marian Gorynia , Piotr Trąpczyński , Szymon Bytniewski


Some of the dimensions of both concepts, including the operating modes, choice of products or markets, are common to both concepts. However, internationalisation appears to be an integral part of corporate-level strategy which defines the directions of long-term firm development, including the geographic dimension. Thus, considering different geographic commitments as partly independent, one can assume that while the entire firm has a business model as a whole, there can also be varieties of business models within the same organisation, which are a consequence of its growth, particularly internationalisation. Internationalisation research can also contribute to the stream on business model innovation, as the internationalisation of a firm’s operations can be regarded as an organisational innovation in itself. A business model innovation requires a firm to timely and effectively identify and anticipate relevant developments in its constantly changing environment. The initiative to innovate an established business model has been identified as highly challenging due to its complexity and a range of barriers, particularly widespread inertia.
Author Marian Gorynia (WGM / KKM)
Marian Gorynia,,
- Department of International Competitiveness
, Piotr Trąpczyński (WGM / KKM)
Piotr Trąpczyński,,
- Department of International Competitiveness
, Szymon Bytniewski (WGM / KKM)
Szymon Bytniewski,,
- Department of International Competitiveness
Journal seriesInternational Review of Entrepreneurship, ISSN 2009-2822, (N/A 40 pkt)
Issue year2019
Publication size in sheets0.7
Keywords in PolishStrategia; modele biznesowe; umiędzynarodowienie; międzynarodowa konkurencyjność; Międzynarodowy biznes
Keywords in EnglishStrategy; business models; internationalization; international competitiveness; international business
Languageen angielski
Score (nominal)40
Score sourcejournalList
ScoreMinisterial score = 40.0, 08-04-2020, ArticleFromJournal
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