Znaczenie współpracy z podmiotami sieci biznesowej dystrybutora motoryzacyjnego

Łukasz Małys , Ralf Berckhan

Abstract

This paper describes two types of business networks - emerging in an evolutionary way, as a result of the interactions between different entities and strategic business network, created deliberately by the focal company. As a result of empirical analysis, the areas of activity of the automotive wholesaler that are predisposed to creating strategic business networks were identified. These networks can be consciously managed by the wholesaler. However, as it is indicated, wholesalers usually focus on individual bilateral relations, ignoring the wider context of the business network.