Global challenges, local sensitivities: towards internationalization of city tourism management

Piotr Zmyślony

Abstract

Globalization has affected tourism industry in all areas and dimensions. Its impact could be observed both on the international and local levels, especially in cities, in which global drivers are coupled to local conditions. The paper focuses on internationalization processes of city tourism management which result from contemporary globalization challenges. Six internationalization levels are selected: strategy, changes in tourism management organizational structure, inter-organisational collaboration, augmentation of a tourist offer, expansion of a tourism space, and international marketing orientation. The results of the Poznań case study show that the tourism management organisational aspects are the hardest levels to be internationalized.
Author Piotr Zmyślony (WGM / KT)
Piotr Zmyślony,,
- Department of Tourism
Journal seriesCurrent Issues of Tourism Research, ISSN 2048-7878, (0 pkt)
Issue year2015
Vol5
No1
Pages30-37
Publication size in sheets0.5
Keywords in Englishcity tourism, cities, globalization, internationalization, Poland
URL http://citr.up.krakow.pl/article/download/2942/2606
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 0.0, 10-11-2019, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 10-11-2019, ArticleFromJournal
Citation count*2 (2020-09-10)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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