Rural society in placemarketing – methodological aspects

Robert Romanowski , Marcin Lewicki


The aim of a paper is to evaluate, which placemarketing activities should be proceeded in rural areas where there are very few attractions for outer place-buyers according to rural society opinions.ccording to a definition placemarketing is designing a place to satisfy different needs, especially those declared by the inhabitants, entrepreneurs, visitors and investors(Kotler, Asplund, Rein and Haider1999, p.125).The paper contains methodology of rural society research(local entrepreneurs and inhabitants of Konin region) on local authorities activities for territorial units of different multifunctional rural development level.Among soft factors rural development ssignificant as the infrastructural ones.The paper is finished with preferences of main place-buyers regarding marketing tools.
Author Robert Romanowski (WZ / KHiM)
Robert Romanowski,,
- Department of Trade and Marketing
, Marcin Lewicki (WZ / KHiM)
Marcin Lewicki,,
- Department of Trade and Marketing
Publication size in sheets0.65
Book Horská Elena, Kapsdorferová Zuzanna, Hallová Marcela (eds.): International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society. Conference proceedings, 2016, Slovak University of Agriculture in Nitra, ISBN 978-80-552-1503-7, 1009 p.
Keywords in Englishplace-marketing, inner integration, rural areas, territorial units, residents needs, enterprises needs, investor needs, rural society behavio
Languageen angielski
Score (nominal)15
Score sourceconferenceIndex
ScoreMinisterial score = 15.0, 30-12-2019, BookChapterMatConfByIndicator
Ministerial score (2013-2016) = 15.0, 30-12-2019, BookChapterMatConfByIndicator
Publication indicators WoS Citations = 0
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