Rural society in placemarketing – methodological aspects
Robert Romanowski , Marcin Lewicki
AbstractThe aim of a paper is to evaluate, which placemarketing activities should be proceeded in rural areas where there are very few attractions for outer place-buyers according to rural society opinions.ccording to a definition placemarketing is designing a place to satisfy different needs, especially those declared by the inhabitants, entrepreneurs, visitors and investors(Kotler, Asplund, Rein and Haider1999, p.125).The paper contains methodology of rural society research(local entrepreneurs and inhabitants of Konin region) on local authorities activities for territorial units of different multifunctional rural development level.Among soft factors rural development ssignificant as the infrastructural ones.The paper is finished with preferences of main place-buyers regarding marketing tools.
|Publication size in sheets||0.65|
|Book||Horská Elena, Kapsdorferová Zuzanna, Hallová Marcela (eds.): International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society. Conference proceedings, 2016, Slovak University of Agriculture in Nitra, ISBN 978-80-552-1503-7, 1009 p.|
|Keywords in English||place-marketing, inner integration, rural areas, territorial units, residents needs, enterprises needs, investor needs, rural society behavio|
|Score|| = 15.0, 30-12-2019, BookChapterMatConfByIndicator|
= 15.0, 30-12-2019, BookChapterMatConfByIndicator
|Publication indicators||= 0|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.