Neurostrategy: An Advance through the Paradigm Epistemological in Strategic Management?

David Ascher , Wesley Vieira Da Silva , Jan Polowczyk , Eduardo Damião da Silva , Claudimar Pereira da Veiga


This paper investigates the changes in strategic management with emphasis to neurostrategy, which recently appeared in the scientific research as a new way to evaluate and discuss the decision-making in strategic management. Using the epistemological review based on Kuhn models of scientific revolutions, this study proposes, through a systematic review in journals from 2006 until now, proper division and approach to use neuroscience within strategic management. The conclusion is that tools of neuroscience are promising in the strategic management, but there is still much misunderstanding about what would be neuroscientific research and behavioural research and the contribution to these new fields of studies on strategic management lies on a proposition to a better classification of them. As a novelty, we propose a discussion to define possible new epistemological paradigms which neuroscience brings to the field of study about strategic management.
Author David Ascher - Pontifical Catholic University of Paraná – PUCPR
David Ascher,,
, Wesley Vieira Da Silva - Pontifical Catholic University of Paraná – PUCPR
Wesley Vieira Da Silva,,
, Jan Polowczyk (WGM / KKM)
Jan Polowczyk,,
- Department of International Competitiveness
, Eduardo Damião da Silva - Pontifical Catholic University of Paraná – PUCPR
Eduardo Damião da Silva,,
, Claudimar Pereira da Veiga - Federal University of Parana
Claudimar Pereira da Veiga,,
Journal seriesAcademy of Strategic Management Journal, ISSN 1544-1458, (0 pkt, indicated Indexes)
Issue year2018
Publication size in sheets0.95
Keywords in Polishpodejmowanie decyzji, neuronauka poznawcza, przegląd systematyczny, strategia behawioralna, epistemologia
Keywords in EnglishDecision-Making, Cognitive Neuroscience, Systematic Review, Behavioral Strategy, Epistemology
ASJC Classification1403 Business and International Management; 1408 Strategy and Management
Languageen angielski
Score (nominal)15
Score sourcejournalIndex
ScoreMinisterial score = 15.0, 25-03-2020, ArticleFromJournal
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2018 = 1.02
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