Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market

Agnieszka Niezgoda , Klaudyna Kowalska

Abstract

The aim of the article is to analyze the relationship between lifestyle changes and willingness to use sharing economy services in tourism, including peer-to-peer accommodation. On the one hand, knowledge of lifestyle changes can help adapt the product offer to the requirements of consumers. On the other hand, products that consumers use can reflect lifestyle changes. The following classification of motivations for sharing economy activity selection resulting from the subjects’ lifestyles has been proposed: personal motivations—related to economic advantages; social (conformist) motivations—resulting from the need to fit in with others; and ideological motivation—resulting from the understanding of the processes of natural environment degradation and excessive consumption. In order to gather opinions and to understand behaviors, attitudes, and preferences regarding sharing economy activities (i.e., the sharing of transportation, food, clothes, equipment, and accommodation), the focus group interview method was used (6 groups, 5–8 participants each). Discussions were conducted separately for two populations: young with time (YT) and older rich (OR). The study demonstrates lifestyle changes between the generations. YT actions are the consequence of personal and ideological motivations. OR have lifestyles that result from personal and conformist motivations. Neither population sees a relationship between participating in the sharing economy and caring for the environment and preventing excessive consumption.
Author Agnieszka Niezgoda (WGM / KT)
Agnieszka Niezgoda,,
- Department of Tourism
, Klaudyna Kowalska (WGM / KT)
Klaudyna Kowalska,,
- Department of Tourism
Journal seriesSustainability, ISSN 2071-1050, (N/A 70 pkt)
Issue year2020
Vol12
No13
Pages1-19
Publication size in sheets0.9
Article number5351
Keywords in Polishzachowania konsumentów; styl życia; gospodarka współdzielenia, zakwaterowanie peer-to-peer, rynek turystyczny
Keywords in Englishconsumer behavior; lifestyle, sharing economy, peer-to-peer accommodation, tourism market
ASJC Classification3305 Geography, Planning and Development; 2105 Renewable Energy, Sustainability and the Environment; 2308 Management, Monitoring, Policy and Law
DOIDOI:10.3390/su12135351
URL https://www.mdpi.com/2071-1050/12/13/5351
Languageen angielski
Score (nominal)70
Score sourcejournalList
ScoreMinisterial score = 70.0, 13-08-2020, ArticleFromJournal
Publication indicators WoS Citations = 0; Scopus SNIP (Source Normalised Impact per Paper): 2016 = 0.911; WoS Impact Factor: 2018 = 2.592 (2) - 2018=2.801 (5)
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