Kreowanie wartości dla klienta wyzwanie dla e-commerce
AbstractThe aim of the article is to present the possibilities and ways of creating value for the customer in e-commerce. The source basis of the study is available literature and analysis of the latest research reports, carried out among e-consumers. Studies are not generalizing, but their essence determines practical usefulness. The coming years in e-commerce will be heading towards faster and cheaper shipments. What will undoubtedly be building the future of e-commerce is professional communication, trouble-free return and immediate compensation of incurred costs of the contract.
|Other language title versions||Creating Customer Value for a Challenge for E-Commerce|
|Journal series||Przedsiębiorczość i Zarządzanie, ISSN 1733-2486, e-ISSN 2543-8190, (0 pkt)|
|Publication size in sheets||0.6|
|Keywords in Polish||Handel elektroniczny, Zachowania konsumenta, Wartość dla klienta, Logistyczna obsługa klienta|
|Keywords in English||e-commerce, Consumer behaviour, Value to customer, Logistics customer service|
|Score||= 5.0, 12-05-2020, ArticleFromJournal|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.