Kreowanie wartości dla klienta wyzwanie dla e-commerce

Justyna Majchrzak-Lepczyk

Abstract

The aim of the article is to present the possibilities and ways of creating value for the customer in e-commerce. The source basis of the study is available literature and analysis of the latest research reports, carried out among e-consumers. Studies are not generalizing, but their essence determines practical usefulness. The coming years in e-commerce will be heading towards faster and cheaper shipments. What will undoubtedly be building the future of e-commerce is professional communication, trouble-free return and immediate compensation of incurred costs of the contract.
Author Justyna Majchrzak-Lepczyk (WGM / KLM)
Justyna Majchrzak-Lepczyk,,
- Department of International Logistics
Other language title versionsCreating Customer Value for a Challenge for E-Commerce
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 1733-2486, e-ISSN 2543-8190, (0 pkt)
Issue year2019
VolXX
No7
Pages109-121
Publication size in sheets0.6
Keywords in PolishHandel elektroniczny, Zachowania konsumenta, Wartość dla klienta, Logistyczna obsługa klienta
Keywords in Englishe-commerce, Consumer behaviour, Value to customer, Logistics customer service
URL http://piz.san.edu.pl/index.php?id=270
Languagepl polski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 5.0, 12-05-2020, ArticleFromJournal
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