Towards the categorization of place brand strategy effectiveness indicators – findings from strategic documents of 66 Polish cities

Marta Hereźniak , Magdalena Florek , Anna Augustyn

Abstract

n/a
Author Marta Hereźniak - Uniwersytet Łódzki (UŁ)
Marta Hereźniak,,
-
, Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
, Anna Augustyn - Uniwersytet w Białymstoku, MNiSW [80]
Anna Augustyn,,
-
Pages184-198
Publication size in sheets0.7
Book Ebie Samuel , Morgan N. , Garrod B. (eds.): Conference Proceedings of The Second Conference of The International Place Branding Association, 2018, School Of Management Swansea University
Languageen angielski
Score (nominal)0
Score sourceconferenceList
ScoreMinisterial score = 0.0, 16-06-2020, ChapterFromConference
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