Social media and higher education - an international perspective

Małgorzata Bartosik-Purgat , Nela Filimon , Meltem Kiygi-Calli

Abstract

This study explores the use of social media in higher education with a particular focus on the role of cultural and socioeconomic differences. The dataset, built on surveyed respondents from China, Poland, Spain, Turkey and United States, was analysed using quantitative techniques that allowed us to test various hypotheses. Findings show that the use of social media for educational purposes is determined by socio-demographic variables (gender, age, education level) that returned different social media users' profiles across countries. Overall, the results indicate that social media is a useful tool of communication between teachers and students but that national cultural differences must be taken into account in the design of subjects and teaching materials used by teachers in the digital environment. From another point of view, the results related with the cultural differences and the socio-economic determinants may give insight to the marketers in the promotion of education related products such as books, language schools, degree and certificate programs in social media.
Author Małgorzata Bartosik-Purgat (WGM / KZM)
Małgorzata Bartosik-Purgat,,
- Department of International Management
, Nela Filimon - Universitat de Girona, Spain
Nela Filimon,,
-
, Meltem Kiygi-Calli - Okan University, Turkey
Meltem Kiygi-Calli,,
-
Journal seriesEconomics & Sociology, [Economics and Sociology], ISSN 2071-789X, e-ISSN 2306-3459, (B 15 pkt)
Issue year2017
Vol10
No1
Pages181-191
Publication size in sheets0.5
Keywords in Englishsocial media, higher education, international markets
ASJC Classification2000 General Economics, Econometrics and Finance; 3312 Sociology and Political Science
DOIDOI:10.14254/2071-789X.2017/10-1/13
URL http://www.economics-sociology.eu/files/ES_10_1_Bartosik-Purgat_Filimon_Kiygi%20Calli.pdf
Languageen angielski
Score (nominal)15
Score sourcejournalList
ScoreMinisterial score = 15.0, 27-03-2020, ArticleFromJournal
Publication indicators WoS Citations = 2; Scopus SNIP (Source Normalised Impact per Paper): 2017 = 1.228
Citation count*12 (2020-09-23)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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