Innovations in Developing Competitive Advantage in Food Retailing - The Case of a Polish National Chain “Piotr I Paweł”

Grażyna Śmigielska , Magdalena Stefańska

Abstract

n/a
Author Grażyna Śmigielska - Uniwersytet Ekonomiczny w Krakowie
Grażyna Śmigielska,,
-
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Pages92-103
Publication size in sheets0.55
Book Knego Nikola, Renko Sandra, Knežević Blaženka (eds.): Trade Perspectives 2015 : Innovations in food retailing : Proceedings of The International Scientific Conference, 2015, Faculty of Economics and Business Zagreb & Croatian Chamber of Economy, ISBN 978-953-346-016-1, 265 p.
Keywords in Englishinnovation, food retailing, competitive advantage
Languageen angielski
Score (nominal)0
Citation count*5 (2020-09-08)
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